Let’s Talk Cars

• Evolves messaging beyond inventory and starts dialogue with consumers
• Experience Cars.com brand offline when cars are top of mind with consumers
• Communicate the tools found on Cars.com, the site functionality
• Strong call to action, “Find the right car for you.”

Signage on Parking Pillars

• Arrows on Cars.com branded sign point to vehicles parked on both sides.
• ”Which car has better handling?”  or  “Who’s got more leg room?”
• Indicates you can find side-by-side vehicle comparisons focused on specific attributes – safety, handling, gas mileage – at Cars.com
• Find the right car for you at Cars.com

 

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