Let’s Talk Cars
- Evolves messaging beyond inventory and starts dialogue with consumers
- Experience Cars.com brand offline when cars are top of mind with consumers
- Communicate the tools found on Cars.com, the site functionality
- Strong call to action, “Find the right car for you.”
Signage on Parking Pillars
- Arrows on Cars.com branded sign point to vehicles parked on both sides.
- ”Which car has better handling?” or “Who’s got more leg room?”
- Indicates you can find side-by-side vehicle comparisons focused on specific attributes – safety, handling, gas mileage – at Cars.com
- Find the right car for you at Cars.com
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