Purple Gorilla Power

• Builds a brand icon
• Breaks through clutter by creating a unique identity and personality for the brand
• Turns negative associations surrounding car buying into positives
• Personifies Cars.com message: information equals power to shop smart
• Strong call to action

Teasers / Buzz Generators

• Huge Purple Gorilla Footprints
• Inside each set of Purple Gorilla tracks, we stencil “purplegorilla.com”